A Certified Google Ads Marketing Company in India
Are you looking for the best Google ads management services in India? Digital Grandpa is a leading Google ads agency in India.
We have worked with many international businesses and provided the best Google ads management services. Check our Google ads services packages now!
What Does Google Ad Campaign Management Mean?
Google Ads Management is not just setting up Google Ads and getting desired outcomes. Actually, running Google Ads successfully and effectively asks for several elements like a thorough evaluation of ads performance, trying different keyword combinations, playing with appealing copy and designs, and manipulating every aspect against key metrics to check their performance. All these elements work together to lead to an effective Google Ads campaign that can reap profitable results for months and even years if you take the right path.
How Do Google Ads Services Work?
Google Ads is based on a pay-per-click (PPC) model. This simply means that marketers need to make a bid on a specific keyword to outperform other businesses and marketers focusing on the same keyword.
The bids made by you are called “optimum bids” which refer to the maximum amount you are ready to pay for an ad.
For instance, if you made an optimum bid of $5 and Google finds that your cost per click is $3, then you can get your ad placed! If Google finds that it’s more than $5, the ad won’t get placed.
A maximum daily budget can also be established for your advertisement. You’ll never spend more than a certain amount every day on that advertisement, which will help you determine the appropriate budget for your digital advertising campaign.
There are three bid options for marketers:
Cost-per-click (CPC)
The amount that is paid when a user clicks on the ad.
Cost-per-mille (CPM)
The amount that is paid per 1000 ad impressions.
Cost-per-mille (CPM)
The amount that is paid when a user carries out a specific action on your ad (register for a list, watch a video, etc).
Google then picks the bid amount and combines it with an evaluation of your ad known as Quality Score. The score ranges between 1 and 10 with 10 being the highest. The better your score, the better rank it will get and the lesser money you spend on conversion.
Do note that your quality score and the bid amount define the Ad Rank which refers to the position your Google ad will come in the search results page (SERP).
When a visitor sees the advertisement and clicks on the same, the marketer or businessman pays a small charge which is why it is known as pay-per-click.
Pricing Plans
All business
₹15,000 | 250$
Including OF ALL TAXES
Search Ads
- Appear at the top of Google search results
- Pay-per-click (PPC) model – only pay when users click
- Target high-intent keywords (e.g., "best digital marketing agency in Bangalore")
- Ideal for lead generation and direct conversions
Display Ads
- Visually rich banner, image, and interactive ads
- Appear on 2M+ websites & apps via Google Display Network
- Great for brand awareness and retargeting
- Advanced targeting: demographics, interests, and behaviors
YouTube Video Ads
- Skippable in-stream ads (5-sec skip) or non-skippable bumper ads (6 sec)
- Discovery ads appear alongside YouTube search results
- Perfect for storytelling, product demos, and brand building
- Target based on viewer interests, search history, and demographics
Shopping Ads
- Showcase products directly on Google Shopping
- Includes image, price, and store name
- Best for eCommerce businesses
- Syncs with Google Merchant Center for real-time inventory updates
Performance Max Campaigns
- AI-powered campaigns across all Google networks (Search, Display, YouTube, Maps, Gmail)
- Automated bidding for maximum conversions
- Uses Google’s machine learning to optimize ads
- Best for businesses with clear conversion goals
App Promotion Ads
- Drive app installs on Google Play & Apple App Store
- Target users based on in-app behavior
- Ad formats: App install ads, engagement ads, and deep linking
- Optimize for actions like sign-ups or purchases
Call-Only Ads
- Mobile-exclusive ads with a click-to-call button
- Ideal for plumbers, electricians, and emergency services
- Pay only for phone calls (not clicks)
- Great for high-intent local services
Remarketing Ads
- Re-engage users who visited your site but didn’t convert
- Display tailored ads across Google platforms
- Dynamic remarketing for eCommerce (show previously viewed products)
- Increases conversion rates by 2-3x
Discovery Ads
- Visually rich ads on Gmail, YouTube Home, and Google Discover
- AI-optimized for audience targeting
- Best for brand awareness & consideration
- Carousel and single-image ad formats
Local Services Ads
- Appear at the very top of local searches (above Google Ads)
- Pay only for verified leads (not clicks)
- Google screens & guarantees leads for service businesses
- Perfect for home services (electricians, cleaners, tutors)
T&C Apply
Why Choose Digital Grandpa?
Google-Certified Experts – Optimized campaigns for Bangalore markets
Transparent Reporting – Real-time tracking of ROI & KPIs
Custom Strategies – Tailored for startups, SMEs, and enterprises
No Lock-in Contracts – Flexible, performance-driven pricing
